As we get started with a new year, it’s time to ask: what do I want to create this year?

Here’s the outline of a process I use with my clients:



  • What is your desired outcome? To get clarity on this, ask: let’s pretend it’s December 31, 2020. What would needed to have happened in the previous 12 months for you to say: “Wow! This has been a great year!”?
  • Give this some thought. Narrow it down to one to three things.
  • Example: Because my business has grown by 10%+ in 2020, my spouse and I are enjoying a wonderful week in Paris in April of 2021.


  • Why is this desired outcome important to you? Dig deep here. Your true “why” is usually 3-5 levels deep. 
  • “Why” is your motive and should be emotion based- for how achieving the outcome will make you feel.
  • If you’re lacking in motivation, it’s usually because you haven’t identified your true “why,” or the desired outcome just isn’t important enough.
  • Example:  Sitting here at an outdoor café in Paris with my spouse, I’m feeling a great sense of accomplishment as we toast each other for a job well done in 2020.


  • Research shows that by identifying obstacles to achieving your desired outcome and having a plan for dealing with those obstacles in advance, you greatly increase the chance of achieving your goals.
  • Example: I don’t feel like making prospecting calls today, I’ll just make more tomorrow. However, I knew I would feel like this so my plan is to just start, knowing Paris awaits me.


  • Get moving! For each desired outcome, what are the next few steps you can take? 
  • These action steps need to translate into commitments.
  • Keep in mind that it’s almost always what you’re “not willing” to do that keeps you from realizing your desired outcomes.
  • When looking at your outcome, what is it that you’re not willing to do? Do you have to adjust your goal or your willingness?
  • Example: So that I can grow my business by 10% and go to Paris with my spouse while feeling a great sense of accomplishment, I’m committed to making a minimum of 10 prospecting calls each day.